Sebastian Zinn answers questions and informs the public about Matsubara’s work. Zinn has written for art magazines and is well familiar with many different art styles, now seeking to educate on art through galleries like the Frieze. “One of the narratives he draws from is the story of Oscar Kokashka, who was a painter, and Alma Maller, who was a socialite,” Zinn said. “Oscar ended up making a doll of Alma Maller, kind of as a love-sick tribute to her, so a lot of the work deals with deviling, the relationship between real selves and objects, and also just the general search for companionship.”

Attendee Marcus Toderous observes the work of Matthew Brown, a contemporary American artist. Toderous said he visited the Frieze gallery to gain more perspective and find new art. “I would say that there is nothing as shocking anymore,” Toderous said. “If there is no shock value, it’s deco art, or decorative art. Everything is very PC, soft, vanilla.”

Looking up at a hanging art exhibition, Vaimhav Aggarwal stands among other observers. It was Aggarwal’s first time attending a gallery pop-up. “I think, in general, I’m definitely a little bit in shock and awe just with how much is here,” Aggarwal said. “It’s my first Frieze, and so I think when I walked in, I was like ‘Holy crap, there is so much going on here.’ I’ve just been really struck by all the talent.”

A suspended piece features dangling metal plates with colorful square inserts that originated in the 1950s. The Kaufman Repetto gallery is owned by two sisters, featuring predominantly female artists. Artist Jessilee Shipman said the gallery aims to represent and feature local female artists. “Most of the artists are all based in Los Angeles,” Shipman said, “so we really like to work with representing female artists.”

Jessica Sconning observes a painting that employs a specific Korean art technique. Sconning is a practicing artist who attended Frieze in hopes of gaining new technique inspiration. “In this piece, we really like the layering of the Korean paper texture,” Sconning said, “so we were looking at that and the meaning behind its placement.

Sophia Montgomery speaks with an artist about the piece in front of them. Taking the form of a nine-image grid, each box tells a different story of captured movement. Montgomery is a practicing artist who had a booth for her art at Frieze. Montgomery said she tries to look for what is beyond the canvas. “I find myself observing the people,” Montgomery said, ”looking for reactions.”

Ken Czech moves around an exhibition featuring a light yellow and peachy pink colored oil painting. “I’m feeling a lot of different ways because there are so many different styles, and I like that,” Czech said. “There is a lot that I don’t like, and a lot that I like a lot. Some of it you are like, ‘This is incredible, this is one of a kind, and I love it,’ but then other times it’s like, ‘What is that doing here?’”

Jessica Parry closely views a textured mixed media piece. Parry said she attended Frieze to familiarize herself with different variations and styles of art. Parry enjoys seeing art in her spare time and decided that Frieze would be a fun experience. “I love the freedom of expression, I love the people watching, I love the colors,” Parry said. “I love that the art feels innovative and different. I love that it challenges you and makes you uncomfortable. I just love the whole culture of this.”